
Sorry its been a while, there just not been anything notably notable of any noteworthiness. Last Wednesday we resurfaced and a quick hot foot across town and to the gargantuan yellow mother ship that is Selfridges to fete the re-opening of their Womenswear designer galleries. But this was no in-store warm white wine with a cheese & pineapple hedgehog special, just a discreet sandwich board directing us up some well-worn stairs leading to the space that was once formerly Selfridges Hotel, now a concrete shell and the perfect place for a stylish soiree.
Selfridges commissioned and worked on films with a selection of the designers stocked in store to celebrate this makeover moment..Gareth Pugh, Rick Owens, McQueen and Dries Van Noten to name but a few… and rustled up the creative maestro Emma Reeves to bring it all together and with tremendous effect. We particularly enjoyed the Comme Des Garcons film, a wise piano player reflecting on sensuality and love, all this viewed from the most enormous armchair we’ve ever sat in. Think Alice in Wonderland and you weren’t far off. What with the most delicious ham & cheese sandwiches, lobster and an ice cream bar with sprinkles galore, not to mention a fine playlist, this is how an in-store shindig should be… simples!
The Film Project until 25 March







































